Monday 1st February 2021
Fáilte Ireland announces details of new €55million business continuity scheme for the tourism sector and priorities for 2021
Key industry event ‘Survive to Thrive’ unveils
€55million Tourism Business Continuity Scheme
Heavyweight investment in domestic marketing
Employee, business and sector supports
Outdoor dining and urban animation investment
Digital transformation programme
Fáilte Ireland has today (1st February) announced details of its new €55million Tourism Business Continuity Scheme. The announcement was made at a special virtual industry event watched by thousands of operators, providers and employers from across the tourism sector.
The allocation was secured by Minister Catherine Martin TD in Budget 2021 and Fáilte Ireland is responsible for developing and administering the scheme.
The scheme will support those tourism businesses that were not eligible for the Covid Restrictions Support Scheme (CRSS) payment or previous Fáilte Ireland continuity grant schemes.
The National Tourism Development Authority also announced its heavyweight domestic marketing plans, investment commitments in outdoor dining and urban animation and its strategic priorities for the year ahead. The event entitled ‘Survive to Thrive’, provided industry with details of Fáilte Ireland’s plans that will help support resilience and survival in the short term and the recovery of the sector in the long-term.
The Minister for Tourism, Culture, Arts, Sport, Gaeltacht and Media, Catherine Martin T.D., delivered the keynote address. Welcoming Fáilte Ireland’s priorities, the Minister said:
“I welcome Fáilte Ireland’s action plans for 2021 which I am confident will have a positive impact on the industry and will be key to helping it survive and thrive in the year ahead. I allocated €55million to Fáilte Ireland for the Tourism Business Continuity Scheme as part of Budget 2021 and this will be important to help those strategically important tourism businesses that are ineligible for other supports. The Government will continue to assess the impact of the COVID-19 pandemic on the economy and ensure that appropriate supports are in place. We are now developing tourism for survival through the pandemic and recovery in the medium and long term.”
In his address, Fáilte Ireland CEO Paul Kelly announced the main priorities for Fáilte Ireland this year to support the tourism industry. Grant schemes to provide financial assistance, domestic marketing at national and county level, urban outdoor investment, business and employee supports with a special focus on mental health and a new digital transformation programme were unveiled.
Paul Kelly, CEO of Fáilte Ireland, said:
“This has been the most challenging year tourism has ever faced. The sector’s revenue has declined by a massive €6billion and tens of thousands of jobs have been lost. We are launching the first phase of the €55million Tourism Business Continuity Scheme on February 11th. This will provide those tourism businesses who have not received support through the Covid Restrictions Support Scheme (CRSS) or previous Fáilte Ireland business continuity schemes, with direct financial assistance.
Domestic tourism will be the first to return and we plan to invest significantly in domestic marketing once domestic tourism can restart. Our research tells us that the ‘Keep Discovering’ campaign we launched prior to the COVID-19 pandemic resonates even more strongly with people now and we will be rolling the campaign out at both a national and county level to drive domestic tourism when the country re-opens.
We are also launching two new funding schemes in collaboration with our local authority partners to improve the quality of outdoor dining spaces in our key tourism destinations and enhance urban areas to make them more appealing to visitors.”
Fáilte Ireland has set out a number of key initiatives for 2021:
- A €55million Tourism Business Continuity Scheme1 to help tourism businesses offset fixed costs incurred in 2020 and support them to continue operating through 2021.
- Heavyweight investment in Domestic Marketing to drive domestic tourism once the country re-opens including county-specific campaigns and a focus on Dublin.
- Employee, business and sector supports on areas such as strategy and leadership, finance and cost efficiency, food and beverage innovation, maximising revenue and service excellence to drive performance and help businesses navigate the challenges they are facing, as well as wellbeing services to support employers and employees at this difficult time.
- The enhancement of urban areas through 31 Destination Town2 projects across the country and two new funding schemes – the Outdoor Dining Grant Scheme which will improve the quality of outdoor dining spaces and offer reassurance around safety and comfort, and the Urban Animation Grant Scheme to animate our cities and towns with innovative lighting and art installations.
- Preparing for the return of tourism by working with industry to build improved websites and online booking capability through a new digital transformation programme and continuing to keep Ireland front of mind for overseas buyers through a range of virtual sales events, including Meitheal, one of Ireland’s largest travel trade shows.
For further information please contact:
Lucy Cefai, Communications Officer | M: +353 86 460 7845
Note for editor
1€55million Tourism Business Continuity Scheme
The first phase of the €55million Tourism Business Continuity Scheme opens for applications on the 11th February 2021 to businesses including outdoor activity providers (e.g. Bike tours, Surf Schools, Kayaking tours, Angling, tourist boat tour operators, Hop on Hop off Bus tours with onboard tourism experiences, walking tours, instructor led/guided tourism equestrian experiences and golf courses with a tourism offering), Visitor attractions not eligible for CRSS (e.g. attractions with charity/not for profit status or that are primarily outdoor attractions), Caravan and camping providers registered with Fáilte Ireland and Cruise Hire companies who meet the eligibility criteria.
To be eligible for the scheme:
- a business’ monthly turnover from October 2020 to January 2021 must be less than 25% of its average monthly turnover in 2019;
- the business must have a minimum annual turnover of €50,000 and minimum fixed costs of 10% of turnover;
- the business must not be eligible to apply for the Covid Restrictions Support Scheme (CRSS) or have received funding through the Fáilte Ireland Coach Tourism Business Continuity Scheme or Ireland Based Inbound Agents Business Continuity Scheme.
The minimum grant is €3,750 and the maximum grant is €200k.
Full details and eligibly criteria will be available on www.failteireland.ie from the 11th February 2021.
Phase 2 of the scheme will be launched in March 2021.
2Destination Towns Scheme
In 2019, Fáilte Ireland launched the Destination Towns Scheme to boost the attractiveness and tourism appeal of towns nationwide. Over €15million was allocated to 31 towns and Fáilte Ireland continues to implement projects to improve public realm and visitor experience in these locations.
As the National Tourism Development Authority, Fáilte Ireland’s role is to support the long-term sustainable growth in the economic, social, cultural and environmental contribution of tourism to Ireland. Tourism is of critical importance to the national economy and to regional development and employment. Pre-coronavirus, the sector generated revenue of €7.5billion annually and supported 260,000 jobs nationwide while contributing €1.7billion to the Exchequer.
We work in partnership with Government, State agencies, Local Authorities, representative groups and industry, to develop tourism across Ireland by creating destination development plans and networks, investing in infrastructure, activities, visitor attractions and festivals. Fáilte Ireland also provides consumer and buyer insights, mentoring, business supports and training programmes and buyer platforms to help tourism businesses innovate and grow.
In addition, Fáilte Ireland supports Business Tourism, managing the bidding for and securing of larger conferences, meetings and events to be hosted in Ireland.
We are also responsible for domestic holiday marketing across four regional experience brands: Wild Atlantic Way, Ireland’s Ancient East, Ireland’s Hidden Heartlands and Dublin.